proudly serving
the mid-south
What Type of Ice is Best for Your Business Brand?
Launching a business or rebranding a restaurant requires attention to many details. Learn how different ice types can elevate your brand.
Last week we talked about new businesses launched during 2020 who became members of our ice machine rental program. This week, we’re offering insight to those entrepreneurs and business owners who may be on the cusp of starting their own — especially restaurants.
A lot of elements go into the look and feel your restaurant offers: the lighting, the menu style, the name and tagline. But did you know that the type of ice you serve in your drinks can also affect the overall experience for your customers?
You might be surprised by how much your ice machine can elevate the level of sophistication you’re after — or validate that you have just what you need. Here are a few ways to help you decide the best type of ice for your business brand.
Healthy Oasis
Green smoothies. Wellness shots. Beet juice. If this is your forte, then the best (and most popular) ice machine for you is the Ice-O-Matic Pearl Ice Machine. These bad boys continue to grow in demand and are an especially unique option for the steadily growing niche that is nutrition bars.
The best part? Besides the delicious, chewable texture of these cubes, the machines themselves are often more compact and low maintenance.
Mini Market
Looking to sell fish or fresh cuts of meat? Whether you’re a grocery store chain or mom and pop shop in the suburbs, ice is essential for showcasing your offerings. The way to truly elevate your presentation is to include a display with flake ice.
Not only does flake ice have a pleasing aesthetic, but it is also the best ice for filling in any gaps around food to ensure that there aren’t any warm air pockets. You can take a look at our flake ice machines here.
The No Frills Favorite
You can never go wrong with the classics. Cube ice is the fan favorite among most restaurants and stores and the most commonly used choice in commercial settings. It gets the job done: keep your drink cold.
One of the many reasons cube is a great choice is that it melts slowly. For business owners, this means more bang for your buck, as you don’t require as much ice from your machine.
Moody Bar
You’ve got the perfect playlists, experienced staff with every amazing cocktail recipe known to man up their sleeve, and the dark ambiance to set the scene. Raise the bar with the ice you serve in your cocktails.
You’ve got the perfect playlists, experienced staff with every amazing cocktail recipe known to man up their sleeve, and the dark ambiance to set the scene. Raise the bar with the ice you serve in your cocktails. From contour ice to block ice, all the way to, yes, pearl ice, your business can stand out even more by offering unique drink concoctions.
Time to take the plunge?
If you’re ready to take the plunge in renting or buying the commercial ice machine that you need, we’re more than happy to help. To get started, connect with us here.